Build the case for adaptation
In this task it is important to explain to others why adaptation action is important and
why these options have been chosen in order to persuade people to engage with the
work (or not obstruct it) and obtain resources to undertake it. This is relevant at both a
local and national level.
To be persuasive messages have to:
- Clearly demonstrate how general information about trends in climate impact the adaptation situation
- Explain the context for choosing these particular options and how they complement other initiatives
- If relevant, highlight the advantages of taking action early rather than responding as impacts become visible
- Where relevant, make links to and draw on past experience of existing weather
related changes in the given situation