MCA is an approach that allows consideration
of both quantitative and qualitative data in the ranking of alternative
options.
The approach provides a systematic
method for assessing and scoring options against a range of decision
criteria, some of which are expressed in physical or monetary units,
and some which are qualitative. The various criteria can then be
weighted to provide an overall ranking of options. These steps are
undertaken using stakeholder consultation and/or expert input.
The
approach identifies alternative options, selects criteria and scores
options against these, then assigns weights to each criterion to
provide a weighted sum that is used to rank options (Janssen and Van
Herwijnen, 2006). The process allows the weights (for each criterion)
to reflect the preferences of the decision-makers and the weighted sum
of the different criteria is used to rank the options.
MCA
has been widely applied for ranking various alternatives, especially in
the environmental domain. It is often included in guidance as one of a
number of potential tools for option appraisal (e.g. as for
[regulatory] impact assessment, EC, 2005). It can be used for strategy
level analysis or for individual projects or investment decisions. It
is also sometimes used as a complementary tool to support cost-benefit
analysis, to consider the performance of options against criteria that
may be difficult to value or involve qualitative aspects. Such
applications include supporting decision analysis for transport
appraisal (Dodgson et al, 2000).
A simplified
example is included in the box below.
- The approach involves a number of common steps.
- To identify the objectives and important decision criteria.
To identify potential options. Note that stakeholder consultation is
often used to identify the most important options.
- Identify relevant criteria to assess the options against. The number of
criteria can range from a few key criteria to twenty or more criteria,
though a higher the number of criteria increases the resources and
analysis needed. For each criteria, a scale is needed, either as a
quantitative metric (e.g. costs), or for qualitative metrics, a range
(e.g. 1 to 5, 1 to 10).
- All options are scored
against all the criteria. This process can be undertaken through
analysis, stakeholder engagement (and workshops) or through expect
elicitation.
- Assess the weighting of alternative
criteria. This provides the relative importance of each of the
individual criteria in the overall decision. While all criteria can be
given equal weighting, it is normal in MCA to give different weightings
to different criteria, reflecting their important in the objectives.
These weights can also be set through stakeholder engagement or expect
elicitation.
- The weighted scores for each option
are calculated. This then provides a prioritised ranking of options,
though alternative approaches are possible (see later).
Box
1: Multi-Criteria Analysis: ExampleA simple example of
MCA is illustrated below. This aims to rank three alternative
investment projects A, B, and C, based on the criteria (i)
profitability, (ii) risk and (iii) whether it is a core activity. The
first step is to provide scores for each of the criteria related to
these alternatives, as the example below.
Table 1. Scores per
criteria per alternative: a hypothetical example
Note: 5=very high 4=high 3=average
2= low 1=very low
We then formulate the weights
that we attach to each of the criteria, for instance equal weights of
all
criteria, i.e. thus 0.333 for each, though different
weights are often assigned. This enables us to calculate
the
weighted scores for each of the alternatives. The weighted scores are
then as follows:
– for Alternative A:
0.33*5+0.333*2+0.333*3=3.33
– for Alternative B:
0.33*3+0.333*4+0.333*1=2.664
– for Alternative C:
0.33*2+0.333*3+0.333*4=2.997
Table 2. Table with
the weights per criteria, the weighted scores per criteria per
alternative, and the total
weighted score per alternative
based on weighted summation: a hypothetical example
Note:
5=very high 4=high 3=average 2= low 1=very low
Table
2 shows that alternative A would be preferred, because it has the
highest total score.
In
the implementation of MCA it is important to reflect very carefully on
how to score the alternatives and which range of scores should be
applied. It is also essential to make sure that the weighted scores can
be added, i.e. all criteria should be formulated in positive terms, or
all criteria should be expressed in negative terms.
Usually
scores are standardized, so that the high and low levels of the scores
represent the judgement about the performance of the alternatives as
precisely as possible. The weights then need to be made explicit based
on the assessment of the decision makers, or for instance starting from
equal weights and then according to a set of logical and plausible
weights that express the values of various categories of stakeholders.
This
ensures that the impacts of the various sets of weights on the ranking
can be assessed transparently. The process allows decision makers to
learn about the characteristics of the alternatives and the ranking of
the alternatives for various sets of scores and weights.
There
are many methods to establish the ranking of the alternatives. The most
commonly applied is the method of weighted summation. However,
alternative methods include pair wise comparison; Analytic Hierarchy
Process (AHP) or more complicated mathematical methods. Detailed
descriptions of these methods are available from the sources in the
further reading list on Multi Criteria Analysis (e.g. Belton and
Stewart, 2002).
Details of the Analytic
Hierarchy Process approach are provided in a
separate Policy Briefing
Note (No 7).